Tobias Kargoll | © Ivy Melvyn

Tobias
Kargoll

Author and media producer

Tobias Kargoll is one of Germany's most prominent hip-hop experts. He gained recognition under the name "Toxik" as a host of video formats where he interviewed both national and international stars such as A$AP Rocky, The Game, Haftbefehl, and Sido. 

Today, Kargoll serves as the editor of Hiphop.de, the most widely read music culture magazine in the German-speaking world. At Heinrich Heine University in Düsseldorf, he regularly leads seminars on quality and success in online journalism. 

Through his company Manera, he works as a media producer and consultant for cultural marketing. In 2021, he was named one of OMR's most influential "Marketing Makers of the Year." 

That same year, he published his book Erfolgsformel Hip-Hop, which explores how rap, street art, street dance, and street fashion have become defining forms of expression in modern pop culture. In 2025, he will release his book Million Dollar Hip Hop Watches, co-authored with Leon Schäfers and Jeannette Lang, under the teNeues Verlag.